Architecture PPC Case Study: $70 Leads, Automation & 5.8% CTR
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For more detailed information, please feel free to review my resume HERE, email me at moc.sedlina@tnecniv, or contact me through THIS form.
Results
- High-quality leads at $70 AUD each, well below industry averages for premium architecture services.
- 5.8% CTR on Google Ads, surpassing the 3.17% architecture benchmark.
- 4.2% conversion rate on landing pages through streamlined user journeys.
- Zero security breaches post-website rebuild, eliminating downtime and client trust issues.
About The Client
A boutique architecture firm based in Sydney specializing in luxury residential and commercial designs. Renowned for innovative, sustainable projects, they had a strong portfolio but faced recurring digital challenges that undermined their online credibility.
The Problem
Their outdated, insecure website and disjointed digital strategy caused:
- Frequent website downtime and security breaches.
- Poor-quality leads with mismatched budgets/expectations.
- Low ad engagement and wasted spend on untargeted campaigns.
- Manual lead management: No automation for inquiries, follow-ups, or estimates, leading to delays and missed opportunities.
My Solution & Implementation
1. Website Overhaul:
Rebuilt their WordPress site from scratch using Bricks Builder for speed and flexibility. Implemented SSL encryption, daily backups, and malware scanning to fortify security. Migrated hosting to a premium provider, reducing downtime by 99%.
2. Lead-Generation PPC Strategy:
Launched hyper-targeted Google Ads campaigns focusing on keywords like “luxury residential architect” and “sustainable commercial design.” Used audience segmentation to attract clients with budgets above $500k AUD.
3. Landing Page Optimization:
Designed dedicated pages for each service (e.g., “Custom Home Design,” “Heritage Restoration”) with portfolio galleries, client testimonials, and clear CTAs. Reduced form fields from 12 to 4 to boost submissions.
4. Advanced Tracking:
Deployed server-side tagging via Google Tag Manager and GA4 to track micro-conversions (PDF downloads, portfolio views). Integrated Plausible Analytics for privacy-focused insights into user behavior.
5. Marketing Automation with n8n:
Built custom workflows to streamline operations and improve client responsiveness:
- Instant Inquiry Alerts: Automated Slack and email notifications to the team when a lead submitted a contact form, cutting response time from 24 hours to 15 minutes.
- Estimate Calculator Integration: Connected the website’s estimate tool to Google Sheets, auto-generating rough quotes based on project scope.
- CRM Sync: Automated lead data transfer from forms to Airtable, ensuring no details were lost or duplicated.
- Follow-Up Sequences: Triggered personalized email nurtures based on lead behavior (e.g., downloading a portfolio PDF).
6. Creative Ad Assets:
Used 3D renderings and before/after project visuals in Display & YouTube ads. A/B tested headlines like “Transform Your Vision into Legacy” vs. “Architecture That Defines Luxury.”
More Information About Results
- 40% faster page load speed post-rebuild, improving SEO rankings.
- 28% increase in average session duration due to intuitive navigation.
- 90% reduction in manual data entry through n8n automation.