Auto Detailing PPC Success: 188% More Conversions & 81% Lower Costs
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For more detailed information, please feel free to review my resume HERE, email me at moc.sedlina@tnecniv, or contact me through THIS form.
"You're the first person, I will say that we feel like we're making some leeway with."
Testimonial
Results
- Boosted clicks by 398% while slashing cost-per-click by 81% through optimized Google Ads strategies.
- Increased conversions by 188% by refining targeting and landing page experiences.
- Achieved a 10.97% conversion rate and 5.79% CTR, outperforming industry benchmarks.
About The Client
A premium auto detailing service with over 180 five-star reviews and certification from a leading industry association. Known for meticulous craftsmanship, they offer services like ceramic coatings and paint correction but struggled to translate their offline reputation into online success.
The Problem
After cycling through five marketing agencies, they faced:
- High ad spend with minimal results.
- Poor-quality leads and low conversion rates.
- A disconnect between their premium brand and digital presence.
My Solution & Implementation
I rebuilt their strategy from the ground up:
Performance Max Campaigns: Leveraged Google’s full ad inventory (Search, Display, YouTube) for maximum reach.
Audience & Keyword Precision: Tailored ads to local high-intent customers using long-tail keywords and competitor analysis.
Landing Page Optimization: Redesigned pages for clarity and trust, using tools like Hotjar to refine user experience.
Bid Strategy Shift: Switched from “Maximize Clicks” to “Maximize Conversions” to prioritize quality leads.
Advanced Tracking: Implemented GA4 and server-side tracking for real-time performance insights.
More Information About Our Results
- 100x more impressions compared to previous efforts.
- 208% higher Quality Score, improving ad placement and reducing costs.
- Client testimonial: “You’re the first person we feel like we’re making leeway with.”
- Enabled hiring additional staff due to increased customer demand.