RV Resort PPC Success: 318% Revenue Growth & 7.5x ROAS
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"Whatever you’re doing is absolutely working."
Testimonial
Results
- Tripled reservation rates within the first 3 months of campaign launch.
- 318% revenue growth year-over-year, outperforming industry benchmarks.
- Achieved a 7.5x Return on Ad Spend (ROAS), maximizing budget efficiency.
A Bit About the Client
A newly established luxury RV resort offering premium amenities like private lakes, modern hookups, and guided outdoor experiences. Despite their unique offerings, they struggled to attract bookings in a competitive market.
The Problem
As a new player in a saturated market, they faced:
- Low brand awareness and minimal direct bookings.
- Inefficient ad spend with generic campaigns failing to highlight their premium amenities.
My Solution & Implementation
1. Performance Max Campaigns:
Leveraged Google’s PMAX to showcase amenities across Search, Display, YouTube, and Maps. Ads highlighted unique selling points like “private lakefront sites” and “pet-friendly luxury cabins.”
2. Audience Targeting:
Focused on two key segments:
- Adventure-seeking families: Targeted keywords like “luxury RV resorts near [national parks]” and “family-friendly glamping.”
- Retirees: Used in-market audiences interested in long-term RV stays and senior travel groups.
3. Dynamic Creative Optimization:
A/B tested ad creatives, including drone footage of the resort and testimonials like, “Our best RV experience yet!” Seasonal ads promoted winter “snowbird” discounts and summer fishing packages.
4. Landing Page & Booking Flow:
Redesigned pages with immersive visuals, clear pricing tiers, and a sticky “Book Now” button. Integrated a real-time availability calendar to reduce friction.
5. Advanced Analytics:
Tracked “value per guest” (e.g., add-ons like firewood rentals) using GA4 custom events. Shifted budgets to high-LTV audiences.
More Information About Our Results
- 15x more impressions compared to pre-campaign levels.
- $12 cost per reservation (60% lower than industry average).